Roasted tomato soup; or, Twitter is surprisingly useful.
I love my stand mixer.
I love it so much, I will go ahead and do something I almost never do, which is name-drop: Big Blue is a Kitchenaid. And I love it. I love it so much, that when the time came for me to invest in a food processor, I decided to stick with a name I knew, and buy a KitchenAid. Not blindly, mind you–I did my research, and ended up with a model that seemed to have garnered good reviews. I hemmed, and I hawed, and I gave in to the madness. And there was much rejoicing…

…until I discovered that the dratted thing leaked like a motherfucker. By which I mean the whole business was not sufficiently substance-tight to make breadcrumbs, much less sauce or anything else interesting, without taking down the whole kitchen. Which I didn’t think was a particularly big deal (I have never been accused of being terrifically fastidious), until I tried making tomato soup for someone I was hoping to impress.

Generally speaking, when I’m cooking a meal, I’d rather not wear it–nor do I want it to end up ALL OVER my worktop. Which, naturally, is exactly what happened, to my eternal chagrin and Peter’s sympathetic amusement. By the end of the night, I was mentally composing the hate mail I was going to write to KitchenAid chronicling the event–a letter that was probably far too satisfying to write. Then, after penning my email, I did what any self-respecting social media fiend would do: I tweeted it.

Now here’s where it gets interesting. Not an hour after I posted that charming little message, I got a shout out from none other than @kitchenaid, inviting me to direct message with a customer service rep. Wholly unconvinced, I did as they suggested, figuring I had nothing to lose while waiting for a response from whomever ended up with the email I wrote. Imagine my surprise, gentle reader, when the mysterious person on the other end of that Twitter feed turned out to be both personable and genuinely helpful. By the end of the day, the lovely Cheryl had determined that it sounded like my bowl was, in fact, faulty, and that another one would be dispatched to me posthaste. It was amazing, particularly when compared with the utterly useless response I received to my email three days later, which was impersonal, kind of rude, and made it clear that my message hadn’t actually been read properly.
When I think about it, it makes perfect sense to use Twitter for customer service purposes–the public nature of it makes it easy to spot who is SERIOUSLY disgruntled (who else is going to bitch about their processor in that forum?), and equally easy to have the brief exchange necessary to sort out these kinds of problems. I’d just never seen it in action before. And I’ll say: I was impressed. I was impressed that KitchenAid had thought of this, and impressed that they actually decided to have useful customer service reps–the kind that ACTUALLY SOLVE PROBLEMS–manning the feed. Brilliant! And so, KitchenAid, I salute thee…at least until I need to avail myself of the system again.








